
The Email Consumption Challenge
Why promotional content often goes unnoticed or unread
The Business Problem
- The average professional receives 121 emails daily
- Promotional emails have an open rate of just 21%
- 73% of marketers spend significant resources on email campaigns
- Most professionals can only dedicate 2.5 hours daily to email
- Valuable promotional content is regularly overlooked
The challenge isn't content quality—it's format accessibility. Text-based emails require active reading time and focused attention, luxuries most professionals simply don't have. This disconnect creates a significant gap between content creation and consumption, resulting in wasted marketing efforts and missed opportunities for both senders and recipients.