The Email Consumption Challenge

The Email Consumption Challenge

Why promotional content often goes unnoticed or unread

The Business Problem

  • The average professional receives 121 emails daily
  • Promotional emails have an open rate of just 21%
  • 73% of marketers spend significant resources on email campaigns
  • Most professionals can only dedicate 2.5 hours daily to email
  • Valuable promotional content is regularly overlooked

The challenge isn't content quality—it's format accessibility. Text-based emails require active reading time and focused attention, luxuries most professionals simply don't have. This disconnect creates a significant gap between content creation and consumption, resulting in wasted marketing efforts and missed opportunities for both senders and recipients.