The Current Reality for Sales Teams:

• Time-Intensive: 30-60 minutes spent researching each company
• Inconsistent Quality: Varying depth and relevance of information
• Repetitive Work: The same process repeated for every scheduled meeting
• Opportunity Cost: Hours weekly diverted from actual selling activities

For a sales professional with 3-5 meetings daily, research can consume up to 25% of productive time. This manual approach not only reduces efficiency but can lead to missed opportunities when important news is overlooked in the rush to prepare.