The Pre-Call Research Problem

The Pre-Call Research Problem

Time-Consuming Lead Research Hurts Productivity and Results

Current Pain Points:

  • Sales reps spend 30-60 minutes researching each prospect before calls
  • Research quality varies based on time available and rep diligence
  • Critical prospect information is often missed or incomplete
  • Limited call preparation leads to generic conversations
  • Manual data entry creates inconsistent CRM records

The Impact:

  • Fewer calls per day due to research overhead
  • Reduced conversion rates from underprepared conversations
  • Inconsistent customer experience across the sales team
  • Valuable selling time lost to administrative tasks

With sales reps spending up to 65% of their time on non-selling activities, automating research represents a significant opportunity to reclaim productive selling time.