The Problem: Overlooked Unsubscribe Requests

Many subscribers use Gmail's built-in unsubscribe button instead of your email links, triggering special emails to addresses like:

[email protected]

This creates significant challenges:

• Time-consuming manual monitoring of inboxes
• Delays in processing leading to compliance violations
• Human error in contact management
• Inconsistent confirmation messaging
• Resource drain on marketing teams

These unprocessed requests damage sender reputation, increase complaint rates, and may violate regulations like GDPR and CAN-SPAM, potentially resulting in penalties.