The Hidden Productivity Drain

• Time Waste: Sales reps spend up to 25 hours weekly researching basic contact information
• Delayed Response: Manual research extends lead response time from minutes to hours or days
• Inconsistent Data: Manual research creates variable data quality across contacts
• Missed Opportunities: Lack of company context leads to poor lead qualification
• Prioritization Problems: Without enriched data, teams can't identify high-value prospects

Research shows that lead conversion rates drop by 80% when follow-up exceeds 5 minutes—yet most teams require hours to gather enough information for meaningful outreach.