Current pain points in social media monitoring:

• Hours spent daily searching for brand mentions across Reddit communities
• High false positive rate with irrelevant mentions wasting analysis time
• Inconsistent monitoring leading to missed conversations
• Difficulty standardizing how mentions are categorized
• Time-intensive process to create meaningful reports for stakeholders

The result: Marketing teams spend excessive time on low-value tasks instead of engaging with communities and developing response strategies. Without automation, important mentions slip through the cracks while resources are wasted on irrelevant content analysis.