The Real Impact of Poor Contact Data:

• Time Drain: Sales reps spend up to 40% of their time researching basic contact information instead of selling
• Missed Opportunities: Incomplete profiles lead to generic outreach with lower response rates
• Poor Prioritization: Without comprehensive data, teams struggle to identify high-value prospects
• Inconsistent Follow-up: Contact data variations cause leads to slip through cracks
• Delayed Engagement: Manual research extends time-to-contact by days, allowing competitors to reach prospects first

For a team of 10 sales reps, this translates to approximately 800 wasted hours per month—essentially losing 5 full-time positions to research tasks that could be automated.